Wednesday, December 19, 2007

making the jump from beer to vodka

BEEGS.COM: The latest organic vodka comes from a surprising source, Anheuser-Busch. The folks behind Budweiser is now selling the “ultra-premium” Purus vodka in the Northeast. Purus vodka is distilled in Italy’s Piemonte region and is made from water from the Italian Alps and wheat grown without pesticides or commercial fertilizers.
The bottle is 100% recyclable and the label uses soy-based ink. It is the first vodka created and marketed specifically by A-B’s subsidiary, Long Tail Libations. The bottle sells for $35. The company will plant one tree for each of the first 100,000 registrants at Purus’s website.

I don't buy it. Nor will I.

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