Monday, November 26, 2007

stupid corporate America

I was reading this article and it just infuriated me: Mambo tangles with Anheuser-Busch over michelada beer.

Mambo Seafood is a chain of restaurants in Houston (maybe throughout Texas). Apparently they submitted a trademark application for their Mambo Michelada. Anheuser-Busch is all up in arms because they think - get this - it sounds like Michelob.

I guarantee you this is not because Mambo sounds like Michelob. It's the michelada part that somehow sounds as if it could be confused with michelada. News flash, A-B, the michelada is an old school drink found in Mexico! The Mambo owner explains...

The words michelada and chelada come from the Mexican slang for beer, or chela, said one beer analyst in Mexico City, who follows Mexican brewer Grupo Modelo, which is half owned by Anheuser-Busch.

Some say chelada. Some call it michelada. Some add tabasco sauce or other ingredients, depending on the part of Mexico where the drink is made, the beer analyst said.

"It depends on the region. We call anything that has beer and lime a michelada," said the analyst, who did not want to be identified.

Yeah, buddy. I learned to make a michelada by real live Mexicans back during my booze slinging days during a World Cup match. Throw some hot sauce and lime juice (drop or two or Worcestershire if you like) in the bottom of a salt-rimmed glass and top it off with a nice dark Mexican beer, preferably a Negra Modelo. This is not some new invention. Is it simply because someone thought to trademark it?

I gotta agree with the article, Anheuser-Busch is just trying to edge out the little guy, while trying to make more room for their own awful canned michelada the Budweiser Chelada. You just can't can things like that! It's like that stupid canned/bottled mojito from Bacardi. Barf.

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